Chase Center
Project:
Component-Based Website Redesign
Role:
UX Lead | Information Architecture & Interaction Design
Context
Chase Center required a rapid redesign of its website focused on improving information clarity and navigation structure. The project operated under a compressed timeline (approximately two months), with a lean team of three and the constraint of building a scalable system based on reusable components.
The environment demanded speed, flexibility, and structural discipline.
The Strategic Challenge
Redesign navigation and IA within tight time constraints.
Establish a reusable component framework.
Facilitate ongoing stakeholder reviews with frequent changes.
Maintain clarity while iterating rapidly.
The complexity was operational rather than technical: alignment and velocity were critical.
My Contribution
As UX Lead, I was responsible for:
Redefining information architecture.
Designing navigation logic and user flows.
Creating low- and high-fidelity wireframes.
Structuring a reusable component system.
Enabling collaborative real-time design sessions.
To manage continuous stakeholder feedback and shifting requirements, I built editable wireframes directly in Mural. This allowed live iteration during review sessions, significantly reducing rework and accelerating alignment.
Strategic Decisions
Reduced navigation depth to simplify user pathways.
Introduced a scalable component-based structure.
Shifted wireframing into collaborative environments to support real-time iteration.
Prioritized structural coherence over surface-level redesign.
Outcome
Delivered a clarified and more concise navigation structure.
Reduced iteration cycles through real-time collaborative adjustments.
Established a reusable design system foundation within a compressed timeline.
